﻿STATEMENT REGARDING DATA PROCESSING FOR MARKETING PURPOSES ("MARKETING STATEMENT")

All terms used in this Statement Regarding Data Processing For Marketing Purposes (hereinafter "Statement") have the same meaning defined in the End User License Agreement (EULA) under the paragraph "Definitions".

Please carefully read the terms of this Statement, as well as all documents referred to in this Statement, before accepting it. If the Software is used within a legal entity or on the Computer used by several individuals, You must ensure that they have understood and accepted the conditions of this Statement before data processing begins.

Data Protection and Processing
The Rightholder handles the data it receives from the End User under this Statement in accordance with the Rightholder's Privacy Policy published at: https://www.kaspersky.com/products-and-services-privacy-policy.

Purpose of Data Processing
The Rightholder processes data for marketing purposes in accordance with this Statement in order:
• To improve the quality, appearance, and performance of the Rightholder's Software, products, services, and infrastructure by analyzing user interactions, experience, and satisfaction; 
• To provide You with personalized information and offers from the Rightholder, including in relation to Software features, maintaining security levels, support and other help-related materials, as well as Kaspersky and third-party products and services, marketing offers, discounts, and promotional materials, based on Your interests and preferences. More details are available below in the "Personalized Interactions" section.

Personalized Interactions
With Your consent, the Processed Data as defined below sent to the Rightholder under this Statement will be used to better understand aspects about You, including Your preferences, interests, and interactions with the Rightholder's products and services. As a result, these insights enable the Rightholder to make information and offers You receive from the Rightholder more relevant to You, including in relation to Software features, maintaining security levels, support and other help-related materials, as well as Kaspersky and third-party products and services, marketing offers, discounts, and promotional materials. This processing is designed to improve user satisfaction by personalizing communications with users.
The Rightholder takes measures to prevent processing that may infringe the rights of users, such as processing that may result in discrimination or decision-making based solely on automated processing that produces legal or similarly significant effects on users without their consent or other applicable legal basis. The Rightholder does not process sensitive personal data of its users or personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, sexual orientation, and other special categories of personal data.

Processed Data
The data to be processed depend on which Software You use or later switch to.
• Kaspersky Standard
Certain data which is processed under this Statement could be considered personal data according to applicable laws. With Your consent, the following data will be automatically sent on a regular basis to the Rightholder under this Statement:
• Information on interaction with Web portal: flag indicating whether the Software is connected to Web-Portal; Web-Portal account ID.
• Information about the license and other agreements: current status of the Software subscription; ID of the information model used to provide the Software license; Software license ID; order number through which the Software license was purchased; Software license data for user group identification based on additional settings of the subscription license; Software subscription type; type of legal agreement accepted by the user while using the Software; version of the legal agreement accepted by the user while using the Software; serial number of the Software license key; type of the license used to activate the Software; Software license expiration date and time; information about trial version of Software; status of the license used by the Software; flag indicating whether the user has accepted the terms of the legal agreement while using the Software; ID of the country of the partner that sold the Software license; full name of the partner organization through which the Software license order was placed; reason of current/changing status of Software subscription; type of Software license used; Software subscription expiration date and time; data about the license for identifying a group of users of the company that purchased the license by the comment in the license properties; order number of the purchase of the Software license from the partner; Software license term; ID of the price list item through which the Software license was purchased; license data for user group identification based on additional settings of the subscription license; Software license data for user group identification based on additional settings of the subscription license; current status of the Software license key; Software activation date; current subscription state; subscription expiration date; order price ID when purchasing the license; ID of the data schema used by the subscription provider; order number used by the partner; flag indicating whether the subscription is in a grace period; cause of the current subscription state/change; customer name; license identifier; type of license used; license expiration date; country where the partner is located; license validity period; order number when purchasing the license; full name of the partner from whom the license was purchased.
• Information about the user: data about the license for identifying a group of users of the company that purchased the license by the comment in the license properties; type of the user that performs the action with the weak security setting.
• Information about the User environment: browser type; browser version; OS ID; OS edition; version of the operating system installed on the user's computer; OS Service Pack version; operating system bit version.
• Information about the use of Kaspersky Security Network (KSN): flag indicating whether participation in KSN is enabled; delay of sending the statistics.
• Information about the use of the application user interface, information about User opinion about the software: web address being processed.
• Information about an object being processed: Advertising ID; web address being processed; web address of the source of the web service request (referer).
• Information about accessing a web service: ID of the user of the Rightholder's website.
• Information about the Rightholder's installed Software: version of the protocol of interaction between the Software and marketing messages; code of the partner organization associated with the Software rebranding; full version of the Software; Software rebranding ID; Software localization; Software activation date; Software ID; type of the installed Software; Software update ID; Software installation ID (PCID); Software ID; Software rebranding code; list of IDs of requested content; Software ID derived from the license; installation date and time for the Software; identifier of the partner organization via which the Software license order was placed; serial number of the Software license key; flag indicating whether the Software is connected to Web-Portal; ID of the licensed Software; result of the task of scanning weak security settings; type of scan task that detected the weak setting.
• Information about the device: unique device ID; operating system bit version; OS ID; OS version, OS build number, OS update number, OS edition, extended information about the OS edition; device ID; version of the operating system; OS bit size; operating system family; action performed with the detected weak security setting; ID of the weak security setting; web address being processed.

• Kaspersky Plus or Kaspersky Premium
Certain data which is processed under this Statement could be considered personal data according to applicable laws. With Your consent, the following data will be automatically sent on a regular basis to the Rightholder under this Statement:
• Information on interaction with Web portal: flag indicating whether the Software is connected to Web-Portal; Web-Portal account ID.
• Information about the license and other agreements: current status of the Software subscription; ID of the information model used to provide the Software license; Software license ID; order number through which the Software license was purchased; Software license data for user group identification based on additional settings of the subscription license; Software subscription type; type of legal agreement accepted by the user while using the Software; version of the legal agreement accepted by the user while using the Software; serial number of the Software license key; type of the license used to activate the Software; Software license expiration date and time; information about trial version of Software; status of the license used by the Software; flag indicating whether the user has accepted the terms of the legal agreement while using the Software; ID of the country of the partner that sold the Software license; full name of the partner organization through which the Software license order was placed; reason of current/changing status of Software subscription; type of Software license used; Software subscription expiration date and time; data about the license for identifying a group of users of the company that purchased the license by the comment in the license properties; order number of the purchase of the Software license from the partner; Software license term; ID of the price list item through which the Software license was purchased; license data for user group identification based on additional settings of the subscription license; Software license data for user group identification based on additional settings of the subscription license; current status of the Software license key; Software activation date; current subscription state; subscription expiration date; order price ID when purchasing the license; ID of the data schema used by the subscription provider; order number used by the partner; flag indicating whether the subscription is in a grace period; cause of the current subscription state/change; customer name; license identifier; type of license used; license expiration date; country where the partner is located; license validity period; order number when purchasing the license; full name of the partner from whom the license was purchased.
• Information about the user: data about the license for identifying a group of users of the company that purchased the license by the comment in the license properties; type of the user that performs the action with the weak security setting.
• Information about the User environment: browser type; browser version; OS ID; OS edition; version of the operating system installed on the user's computer; OS Service Pack version; operating system bit version.
• Information about the use of Kaspersky Security Network (KSN): flag indicating whether participation in KSN is enabled; delay of sending the statistics.
• Information about the use of the application user interface, information about User opinion about the software: ID of the user action; web address being processed.
• Information about an object being processed: Advertising ID; web address being processed; web address of the source of the web service request (referer).
• Information about accessing a web service: ID of the user of the Rightholder's website.
• Information about the Rightholder's installed Software: version of the protocol of interaction between the Software and marketing messages; code of the partner organization associated with the Software rebranding; full version of the Software; Software rebranding ID; Software localization; Software activation date; Software ID; type of the installed Software; Software update ID; Software installation ID (PCID); Software ID; Software rebranding code; list of IDs of requested content; Software ID derived from the license; installation date and time for the Software; identifier of the partner organization via which the Software license order was placed; serial number of the Software license key; flag indicating whether the Software is connected to Web-Portal; ID of the licensed Software; result of the task of scanning weak security settings; type of scan task that detected the weak setting.
• Information about the device: unique device ID; operating system bit version; OS ID; OS version, OS build number, OS update number, OS edition, extended information about the OS edition; device ID; version of the operating system; OS bit size; operating system family; action performed with the detected weak security setting; ID of the weak security setting; web address being processed.

Third-Party Information Systems
The Rightholder uses third-party information systems to process data. Their data processing is governed by the privacy statements of such third-party information systems. The following are the third-party information systems that the Rightholder uses and the data they process:

Firebase.
Certain data which is processed under this Statement could be considered personal data according to applicable laws. With Your consent, the following data will be automatically sent on a regular basis to the Firebase under this Statement:
• Version of the installed software; event time; device language code; device model; country of residence; device brand; computer category; event type and value; time of the first launch of the Software; flag indicating whether this is the first launch of the Software; version of the operating system; ID of the control in the user interface; user story type; user story name; user actions with the interface element in the application window; ID of the action performed by user within the Software; ID of the type of notification shown to the user; ID of the displayed window; number of licenses and license status changes; status of OS settings changes that affect operation of the Software; instances of termination or uninstallation of the Software; status of virus scan tasks (whether started or stopped);  Software ID; information about Software updates; full version of the Software before upgrade; duration of the session during which the window was active; operating system type; city ID; region; subcontinent; continent.
Data is forwarded to Firebase over a secure channel. Information about how data is processed in Firebase is published at https://www.firebase.com/terms/privacy-policy.html.

Google Analytics. 
Certain data which is processed under this Statement could be considered personal data according to applicable laws. With Your consent, the following data will be automatically sent on a regular basis to the Google Analytics under this Statement:
• Version of the installed software; event time; device language code; device model; country of residence; device brand; computer category; event type and value; time of the first launch of the Software; flag indicating whether this is the first launch of the Software; version of the operating system; ID of the control in the user interface; user story type; user story name; user actions with the interface element in the application window; ID of the action performed by user within the Software; ID of the type of notification shown to the user; ID of the displayed window; number of licenses and license status changes; status of OS settings changes that affect operation of the Software; instances of termination or uninstallation of the Software; status of virus scan tasks (whether started or stopped); Software ID; information about Software updates; full version of the Software before upgrade; duration of the session during which the window was active; operating system type; city ID; region; subcontinent; continent.
Data is forwarded to Google Analytics over a secure channel. Information about how data is processed in Google Analytics is published at https://policies.google.com/technologies/partner-sites.

BigQuery.
Certain data which is processed under this Statement could be considered personal data according to applicable laws. With Your consent, the following data will be automatically sent on a regular basis to the BigQuery under this Statement:
• Version of the installed software; event time; device language code; device model; country of residence; device brand; computer category; event type and value; time of the first launch of the Software; flag indicating whether this is the first launch of the Software; version of the operating system; ID of the control in the user interface; user story type; user story name; user actions with the interface element in the application window; ID of the action performed by user within the Software; ID of the type of notification shown to the user; ID of the displayed window; number of licenses and license status changes; status of OS settings changes that affect operation of the Software; instances of termination or uninstallation of the Software; status of virus scan tasks (whether started or stopped); Software ID; information about Software updates; full version of the Software before upgrade; duration of the session during which the window was active; operating system type; city ID; region; subcontinent; continent.
Data is forwarded to BigQuery over a secure channel. Information about how data is processed in BigQuery is published at: https://cloud.google.com/terms/data-processing-terms.

Your Choice to Participate
It is entirely Your choice to automatically send data to the Rightholder on a regular basis under this Statement. You can withdraw Your consent at any time in the settings of the Software as described in the User Manual.

In the event that you withdraw your consent or your license expires, certain data already received may still be processed in accordance with the Privacy Policy at https://www.kaspersky.com/Products-and-Services-Privacy-Policy. If You wish to object to such data processing, You must inform us in the manner specified in the Privacy Policy. You acknowledge that when your license expires, the Rightholder will not receive new data from You.

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